The Hollywood Sign: How a Temporary Commercial Sign Became a Permanent International Icon - Leo Braudy

March 08 @ 6:00pm

Clark Hall Room 309
11130 Bellflower Road
Free and open to the public.  Registration recommended, 216-368-2242 or case.edu/humanities.
Braudy, University Professor and Bing Professor of English and American Literature at the University of Southern California, will discuss how the checkered past of the Hollywood Sign mirrors the development of Hollywood itself.  Originally erected as a real estate advertisement in 1923, the Hollywood Sign only gradually became the most familiar representation of the movie industry - ignored, mocked, destined for demolition, then celebrated and treasured.